Who we are

Socialroots is dedicated to learning through cooperation with human-centered tech toolmakers, community-based initiatives for change, and people who are trailblazing new ways of working together, despite today's challenges.

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We are a deliberately developmental organization. How we work together will shape what we build together.

"Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure." - Mel Conway

Core team

Ana Jamborcic

product strategist and co-founder

guides product direction with a steady eye on the intersection of business value and approaches to complex social problems that are innovative, applied, useful, usable, collaborative, sensible, and more.

Khaled Alquaddoomi

software architect and co-founder

designs software systems for flexibility, elegance and scale, incorporating machine intelligence, data processing, and abstraction.

Christina Bowen >

knowledge ecologist and co-founder

integrates tech and human processes with living systems principles to support healthy teamwork and information flows that lead towards more sensible futures.

Bojana Jamborcic

advisor, product designer, and co-founder

empathizes with the people using the product, in the service of collaborating to designing a tool which is ultimately a beautiful utility.

Will Fischer

ui / ux architect
explores the space between what we can imagine and what we can achieve, crafting interfaces and interactions that are accessible, intuitive, and delightful to use.


Jay Carmona, Sematonic Strategies
decentralized campaign strategist

creating distributed and chapter-based, tech-supported organizing programs, networks, and mediagenic online campaigns.

Tre Cates, nRhythm
regenerative entrepreneur

building healthy (regenerative) organizational environments that enable long-term outcomes without compromising social and environmental integrity. Vast experience having built several organizations from start-ups.

Aldo de Moor, CommunitySense
idea whisperer, process weaver, collaboration catalyst

translating leading-edge research into actionable frameworks for communities using participatory community sensemaking practices. Research in community informatics specializses in collaborative communities.

Evan (Rabble) Henshaw-Plath, Planetary
technologist with passions

supporting new emerging start-ups and civic technology projects at the intersection of product, engineering, and the political systems in which they exist. Led product and engineering teams from self-funded start-ups through every stage of venture capital and at large fortune 500 companies. 1st Employee Twitter / Researcher MIT Media Lab. Co-founded and built neo.com consultancy to $15m/annual revenue - sold to Pivotal in 2016. Currently fellow at Edmund Hillary Fellowship.

John Merrells
executive advising strategist and technologist

coaching entrepreneurs, scaling idea to innovation, researching sovereignty and governance. Still curious about everything with 30 years of experience as a software engineer, systems architect, engineering manager, product manager, technologist, founder, advisor, mentor, consultant, and investor.

Interested in partnering with us? Learn more about the cooperative mindset behind how we work.

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