This privacy policy describes the data we collect and how it is used for anyone interacting with this website. We strive to not only respect but to improve common practices with respect to data about people and their shared communications and activities. Feedback welcome.

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NOTE: We based our privacy policy based on the prior, open work of our collaborators at the Digital Life Collective, who in turn, drew from the Automattic team's open policy. Our additions and modifications on this page are, of course, also under a Creative Commons Sharealike license.

References to “we”, “our” and “us” refer to the Wicked Co-op, LCA and / or the Socialroots team (hereafter “Socialroots" or Wicked Co-op).

You can ask questions about this policy by emailing us: team 'at', or give feedback to help us improve it.


This privacy policy describes the data we collect and how it is used for anyone interacting with this website. When the Socialroots platform is ready for users, updates will be made to this policy to make it inclusive of all systems we host, and a terms and conditions document will be provided for people interacting with our tool.

Privacy and the ability to control data about you is a core principle of Socialroots, so much so that we have on our roadmap the creation of both legal and technical support for a data commons approach. In the meantime, we take our data stewardship seriously. We will update this policy as more options for data governance and storage become available.

In creating and maintaining this website, and in communicating about our purpose, we may recommend using services hosted by third parties. Links to the respective privacy policies of third party services that we make available are included here.

Third parties

We strive to select third party services that align with our values, while remaining pragmatic about the realities of services available to help us do our work. When both possible and feasible, we prefer to host services ourselves, or partner with aligned service providers. We make every effort to make our decisions transparent. We also take into account the ownership structures of services we choose to use as well as their technological capabilities.  

We may occasionally use less-aligned services for which acceptable alternatives do not yet exist to do our work. We strive to do so transparently, so that the choice of whether to interact with that service remains with you. We are always looking for ways to improve the trustworthiness of our tech ecosystem, and welcome feedback on these services.

Here are links for some of the third party tools and systems you may interact with as you use our website. Any third party system will have their own separate privacy policies, linked here. We update this list annually as we review our site.

  • Ghost powers this website and our blog, but we host our own instance of this CMS software. We do not share any data with Ghost as a third party. They are, however, a wonderful and unique non-profit organization that builds open source technology to support journalists. Check them out!
  • Calendly (call scheduling)
  • Google (how little can we get away with here and still have SEO?)
  • Monday (feedback forms)
  • Send In Blue (email news) - can we zap to Monday? or? do we need to list Zapier?
  • Zoom (video calling)

Website Visitors

Site Analytics and Aggregated Statistics

Like most website operators, we collect  non-personally-identifying information of the sort that web browsers and  servers typically make available, such as the browser type, language  preference, referring site, and the date and time of each visitor request. Our purpose in collecting non-personally identifying  information is to better understand how our visitors use the website, allowing us to improve over time.  From time to time, we may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage  of our website.

To balance the need for actionable analytics and visitor’s privacy, we employ Google Analytics 4, (“GA4”). GA4 has been configured as privacy-centric, and on this site, has been designed to work without cookies. By leveraging machine learning and statistical modeling. GA4 is compliant with new privacy laws like GDPR and the California Consumer Privacy Act.

GA4 is centered on the idea of tracking User ID instead of cookies, GA4 creates a random clientID on every page unload. This means visitors are anonymous for all intents and purposes, yet we can still analyze behaviors on-site.

Gathering of Personally-Identifying Information

Certain visitors to our website choose to interact with us in ways that require us to gather personally-identifying information. The amount and type of information we gather depends on the nature of the interaction. For example, we ask those interested in speaking with us to connect with us on Twitter, send us an email, or fill out a relevant contact form to provide an email address other personal information. In  each case, we collect such information only insofar as is necessary or  appropriate to fulfill the purpose of the visitor’s interaction with us.  We do not disclose personally-identifying information other than as described herein. Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent us from providing them with useful information.


We ate all the cookies!

Seriously, though, we have our site analytics set up to run without these. See the Site Analytics and Aggregated Statistics section for more on how we do this.

Protection of Certain Personally-Identifying Information

We disclose personally-identifying and potentially personally-identifying information only to those of our cooperative steward and worker members, contractors, select advisor members, and aligned partner organizations that

(i) need to know that information in order  to process it on our behalf or to provide services available at our websites, and

(ii) that have agreed not to disclose it to others.

Some of these may be located outside of your home country; by using our websites, you consent to the transfer of such information to them. We will not rent or sell personally-identifying and potentially personally-identifying information to anyone.

Other than as described in this policy, we disclose personally-identifying and potentially personally-identifying information only in response to a subpoena or court order, or when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, third parties or the public at large. If you have supplied your email address, we may occasionally send you an email to keep you up to date with what’s going on, but always with the option to refuse future emails.

We take all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information

Occasionally, at our discretion, we may include or offer third party products or services on our site. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Children’s Online Privacy Protection Act Compliance

Our services may be hosted in the USA, in which case the COPPA (Children’s Online Privacy Protection Act) applies. COPPA  concerns those under the age of 13. Our site, products and services are  not directed to people under 13 years of age. If you are under 13, do  not use this site.

Business Transfers

If we, or substantially all of our assets, were acquired, or if we merge with a similar organization, or in the unlikely event that we go out of business or enter bankruptcy, user information would be one of the assets that may be transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

We do not anticipate changing this privacy policy often, however the unexpected does occur including, for example, new regulatory requirements. If we do change this policy, it will happen subject to the co-operative member deliberation process within the Wicked Co-op. Any changes made will be prominently announced on the front page of this website for a period of one month after taking  effect, and a changelog appended at the bottom of this page.

Creative Commons Sharealike License

This Privacy Policy page is available under a Creative Commons Sharealike license. This license applies to content on only this page of our website, not to any other part of the site, unless otherwise noted.

We are grateful to the Automattic team and the Digital Life Collective for making the creation of an aligned privacy policy less onerous for us. You’re more than welcome to continue this iterative process, copy this page, adapt it, and repurpose it for your own use. Just make sure to revise the language so that your policy reflects your actual practices. If you do use it, we’d appreciate a credit and link to Socialroots somewhere on your site. Creative Commons Sharealike licencing terms are as follows:


You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.


If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions may be applied. You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

(see details about these terms are in the links below, and, if you like, consider supporting the Creative Commons).

Creative Commons License
Socialroots Privacy Policy by Wicked Co-op, LCA is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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